16 Jan 2019

Porsche® Declares the Age of Direct Mail is NOT Dead (Second in a series)

Does opening a piece of ‘snail mail’ seem archaic to you?  Do you find your mail box overstuffed with ‘junk mail’?  Wonder if the billions of pieces of direct mail sent out each year have any positive impact?  Do you think stamped envelopes delivered by U.S. Postal Service (founded in

22 Aug 2017

What is API and FTP?

API and FTP While it seems like API and FTP are unique from each other, they in-fact are complementary recourses. API is a way to process data while FTP is a way to transfer data.  Here is more detail on the two processes: Application program interface (API) API is a set of routines,

31 Jul 2017

Update Your Database with NCOA Processing Before Running Any Append

Most people think that NCOA is just for Direct Mail, but it is not.  NCOA processing can greatly improve your match rates on phone appends, email appends, and demographic appends. Typically, about 20% of households move each year. Keeping track of move updates and data changes is a constant challenge for

18 Jul 2017

Data Appends: What They Are and What You Need to Know

Most people think that NCOA is just for Direct Mail, but did you know that NCOA processing can greatly improve your match rates on phone appends, email appends, and demographic appends? Typically, about 20% of households move each year. Keeping track of move updates and data changes is a constant challenge for