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Use NCOA Processing to Improve Match Results on Data Appends

Most people think that NCOA is just for Direct Mail, but did you know that NCOA processing can greatly improve your match rates on phone appends, email appends, and demographic appends? Typically, about 20% of households move each year. Keeping track of move updates and data changes is a constant challenge for companies. 

How Long is NCOA Good For?

About 20% of the country moves every year and 80% of those movers fill out a change of address card with the post office. The post office requires NCOA every 90 day for postal discounts because they save money on processing incorrectly addressed mail but when is it worth it

The Value of Print in a Digital World

The view of printing is changing and in some cases for the better; it is something worth looking at. Airbnb a popular website for people look to rent lodging just distributed 18,000 copies of a quarterly magazine called Pineapple. This is interesting, a digital property going traditional print. “Nothing communicates premium

What is PCOA? Everything You Should Know

Proprietary Change of Address (PCOA) uses sources outside of the NCOAlink database built by and maintained by the post offices.  The NCOAlink database goes back 4 years.  Everyone who has gone to the post office and filled out a change of address card is in this database.  The NCOAlink database

NCOA Processing: Do you need 18 month or 48 month processing?

The USPS NCOAlink (national change of address processing) product has two types of licensees. There are numerous Limited service providers that can only provide NCOA Processing for up to 18 months but there are only 22 full licensees that can provide 48 month processing. There is a free way to

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