ExactMail™

How Much of Your Mailing Budget Is Going to the Wrong Address or the Wrong Person?

Your database doesn’t stay accurate just because it worked last year.

People move. Households change. Customers pass away. Properties change hands. And sometimes the person at a perfectly deliverable address simply doesn’t meet the qualifications for your offer.

ExactMail™ helps you identify those records before you pay to print and mail them.

Go Beyond Traditional NCOA

NCOA is an important part of maintaining a mailing database, but it only identifies moves reported through the USPS change-of-address system and is limited to its available move history.

ExactMail™ goes further.

We combine traditional address-quality processing with proprietary historical data and additional qualification criteria to help determine not only whether you can mail a record but whether you should.

Depending on your campaign, ExactMail™ can help identify:

• Address changes beyond traditional NCOA
• Additional proprietary mover information
• Deceased individuals
• Homeowner vs. renter status
• Household income ranges
• Property characteristics
• Other demographic qualifications relevant to your offer

The result is simple:

Spend less money mailing records that are unlikely to produce a response—and concentrate more of your budget on the people who matter.

How Far Back Does ExactMail™ Go?

Our proprietary address intelligence can identify historical moves going back up to 35 years, providing another layer of address intelligence beyond traditional NCOA processing.

That’s especially valuable for organizations with older customer, donor, policyholder, voter, prospect, or CRM databases.

A record may have been sitting in your database for years.

Before you spend money mailing it again, ExactMail gives you an opportunity to find out what has changed.

What Could That Mean for Your Next Mailing?

Here’s a real example.

We processed an automobile dealership database containing approximately 125,000 records that had already been regularly processed through NCOA.

Our proprietary processing identified approximately 21,000 additional moves.

That’s 16.8% of the database that deserved another look before the dealership invested in its next mailing.

And that’s the point of ExactMail™.

We’re not trying to sell you more processing.

We’re trying to help you spend your marketing dollars on better records.

Your Mailing Criteria Can Be Different

A roofing company may only want homeowners.

A luxury offer may require a certain household income.

A pool company may want homeowners with specific property characteristics.

A nonprofit may want to identify deceased donors before the next appeal.

Your definition of a good prospect depends on your campaign.

ExactMail™ lets the data help make that decision before your mailing goes to print.

Let Us Prove It on Your Data

We started FreeNCOA in 2009 with a simple philosophy:

Let us prove to you that updating your file is worth it.

We bring that same philosophy to ExactMail™.

Upload your file and let us analyze the opportunity. Whether your database contains a few thousand records or millions, we’ll help you understand where better address quality and better qualification could reduce waste and improve your next campaign.

Stop Paying to Mail the Wrong Records.

Upload Your File and See What ExactMail™ Finds.

Better Data. Smarter Marketing. Better Results.