31 Jul 2017

Update Your Database with NCOA Processing Before Running Any Append

Most people think that NCOA is just for Direct Mail, but it is not.  NCOA processing can greatly improve your match rates on phone appends, email appends, and demographic appends. Typically, about 20% of households move each year. Keeping track of move updates and data changes is a constant challenge for

25 Jul 2017

CASS vs DPV vs NCOA vs PCOA

What Does CASS Stand For? First and foremost, CASS stands for Coding Accuracy Support System. This system validates addresses by updating outdated addresses and verifying that they are still valid and complete. CASS is important to use because it ensures that your data file is up to USPS postal standards. For instance,

18 Jul 2017

Data Appends: What They Are and What You Need to Know

Most people think that NCOA is just for Direct Mail, but did you know that NCOA processing can greatly improve your match rates on phone appends, email appends, and demographic appends? Typically, about 20% of households move each year. Keeping track of move updates and data changes is a constant challenge for

18 Oct 2016

Use NCOA Processing to Improve Match Results on Data Appends

Most people think that NCOA is just for Direct Mail, but did you know that NCOA processing can greatly improve your match rates on phone appends, email appends, and demographic appends? Typically, about 20% of households move each year. Keeping track of move updates and data changes is a constant challenge for companies.