09 Apr 2026

ExactMail for PCOA— The Easiest Way to Stop Wasting Money on Direct Mail

If you’re running direct mail campaigns, you’re almost definitely wasting money on bad records. Not a little—usually 10–20% of your file. People who moved. People who won’t receive the mail. People who were never reachable to begin with. People who are not qualified (Age, Homeowner, Non-Homeowner, Bad Credit, etc) And every one of those records costs

04 Oct 2023

Why is My Mail Being Returned?

Have you recently sent out a mailing only to have it returned? This article will help to uncover some reasons why and even provide potential solutions. Reasons Why Your Mail is Being Returned New Move One major reason could be that the person you are trying to reach, moved. It is important to keep

25 Jul 2017

CASS vs DPV vs NCOA vs PCOA

What Does CASS Stand For? First and foremost, CASS stands for Coding Accuracy Support System. This system validates addresses by updating outdated addresses and verifying that they are still valid and complete. CASS is important to use because it ensures that your data file is up to USPS postal standards. For instance,