ExactMail for PCOA— The Easiest Way to Stop Wasting Money on Direct Mail
If you’re running direct mail campaigns, you’re almost definitely wasting money on bad records. Not a little—usually 10–20% of your file. People who moved. People who won’t receive the mail. People who were never reachable to begin with. People who are not qualified (Age, Homeowner, Non-Homeowner, Bad Credit, etc) And every one of those records costs