Update Your Database with NCOA Processing Before Running Any Append

Most people think that NCOA is just for Direct Mail, but it is not.  NCOA processing can greatly improve your match rates on phone appends, email appends, and demographic appends. Typically, about 20% of households move each year. Keeping track of move updates and data changes is a constant challenge for companies.  The NCOA file is updated weekly and typically most append databases are updated weekly to ensure an accurate match.

Email Addresses and cell phones tend to move with people.  Email change of address is typically not needed like a postal change of address. However, depending on the age and demographic makeup of the file, finding the correct active email address is a challenge.  Most compilers have 3+ emails for a household.  It is possible to prioritize the more current email based on the last IP address that matches a current postal address. Without an updated NCOA file it would be difficult to match an email to a current, valid, postal address.

Wireless phones are similar to emails since they move with people.  For instance, you can have a CA wireless area code number now in FL.  Typically mobile phones are more stable than email addresses and there is only one per individual.  When appending a wireless phone, you can typically match on an individual or household level depending on the campaign objective.

Talk to Us

Before running any type of phone, email, or demographic append, consult with one of our data consultants to see how our NCOA processing can give you better match results on your data appending projects!

If you are going to combine NCOA with an append FreeNCOA.com will apply the cost of the NCOA towards the append.

Contact us today with specific matching questions by emailing your account representative or calling us at 800-531-2601.

Your FreeNCOA.com Processing Team

Tags: Data Append, Demographic Append, Email Append, NCOA Processing, Phone Append

Data Appending, NCOA Processing