Why NCOA is Especially Valuable for Nonprofits

25 Apr 2025

Donor Retention
Your donors may move, but if you keep their info updated, your relationship doesn’t have to. NCOA helps keep that emotional connection strong—and giving consistent.
Maximize Fundraising ROI
Direct mail campaigns cost money. By avoiding undeliverable addresses, every dollar you spend on appeals, thank-you notes, and newsletters works harder.
Meet USPS Bulk Mailing Requirements
If you use nonprofit postage rates (or presorted standard), USPS requires your list to be updated with NCOA or similar tools within 95 days of the mailing.
Engage Lapsed Donors or Volunteers
Lost contact doesn’t always mean lost interest—they might’ve just moved. NCOA lets you reconnect.
Better Data for Grant Applications & Reporting
Updated address data can improve the quality of your contact database for stakeholder reports and communications.